An introduction to using games as a market research technique.

Dr. Atul Parvatiyar, PhD, Professor of Practice at Rawls College of Business, Texas Tech University and Director of the Center for Sales and Customer Relationship Excellence, discusses using games as an innovative market research technique.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Parvatiyar, Atul (Speaker)
Format:	Electronic Video
Language:	English
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research > Methodology. Games > Research.