Customer segmentation. Part 1.

David Schweidel, Professor of Marketing at Emory University, discusses customer segmentation in market research, including pros and cons, the segmentation-targeting-positioning framework, and three types of segmentation: demographic, geographic, and psychographic.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Electronic Video
Language:	English
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Survey Analysis to Gain Marketing Insights ; 6.
Subjects:	Market segmentation. Cluster analysis.