Predictive analytics : making predictions using a data set.

Pete Fader, Professor of Marketing at Wharton, discusses making predictions using a data set, including customer cohorts, data set structure, and customer value.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Fader, Peter (Academic.)
Format:	Electronic Video
Language:	English
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 14.
Subjects:	Regression analysis. Consumer behavior. Marketing research.