Regression analysis for marketing data : customer choices drive business decisions.

David Schweidel, PhD, Professor of Marketing at Emory University, discusses how to analyze customer choices affecting business decisions in part 2 of the Introduction to Customer Analytics.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Electronic Video
Language:	English
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Meaningful Marketing Insights ; 12.
Subjects:	Regression analysis. Marketing research. Customer relations. Customer loyalty.