Application : designing extended service warranty plans.

David Schweidel, PhD, Professor of Marketing at Emory University, works through three options in the design of an extended service plan using Excel.

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Bibliographic Details
Online Access: Streaming Video (via SAGE)
Other Authors: Schweidel, David A., 1981- (Academic.)
Format: Electronic Video
Language:English
Published: [Place of publication not identified] : Emory University, 2017.
Series:Managing Uncertainty in Marketing Analytics ; 13.
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Streaming Video (via SAGE)

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Holdings details from Online
Call Number: HC79.C63 A67 2017
HC79.C63 A67 2017 Available