Application : designing extended service warranty plans.

David Schweidel, PhD, Professor of Marketing at Emory University, works through three options in the design of an extended service plan using Excel.

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Bibliographic Details
Online Access: Streaming Video (via SAGE)
Other Authors: Schweidel, David A., 1981- (Academic.)
Format: Electronic Video
Language:English
Published: [Place of publication not identified] : Emory University, 2017.
Series:Managing Uncertainty in Marketing Analytics ; 13.
Subjects:
Description
Summary:David Schweidel, PhD, Professor of Marketing at Emory University, works through three options in the design of an extended service plan using Excel.
Physical Description:1 online resource (1 video file (00:34:10)) : sound, colour.
ISBN:9781529733488
1529733480
Participant or Performer:Academic, David Schweidel PhD.
Language:Closed-captions in English.
Source of Description, Etc. Note:Description based on XML content.