Predictive analytics : beyond period 2.

Pete Fader, Professor of Marketing at Wharton University, discusses making predictions using regression analysis, including the origins of customer analytics, predicting beyond one period, and customer lifetime value.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Fader, Peter (Academic.)
Format:	Electronic Video
Language:	English
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 13.
Subjects:	Regression analysis. Consumer behavior. Marketing research.