Application : designing extended service warranty plans.

David Schweidel, PhD, Professor of Marketing at Emory University, discusses company constraints and decisions plans when designing extended service plans and introduces the Poisson distribution in part 2 of Product Production Plans.

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Bibliographic Details
Online Access: Streaming Video (via SAGE)
Other Authors: Schweidel, David A., 1981- (Academic.)
Format: Electronic Video
Language:English
Published: [Place of publication not identified] : Emory University, 2017.
Series:Managing Uncertainty in Marketing Analytics ; 11.
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Streaming Video (via SAGE)

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Holdings details from Online
Call Number: QA273.6 .A67 2017
QA273.6 .A67 2017 Available