Active price management : be a price maker, not a price taker! / Sven Reinecke, Laura Johanna Noll.

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Reinecke, Sven (Author), Noll, Laura Johanna (Author)
Other title:	Aktives Preismanagement. English
Format:	Electronic eBook
Language:	English German
Published:	Cham : Springer, 2023.
Series:	Business guides on the go,
Subjects:	Pricing.