Brands and branding : strategy to build and nurture brands / Ashita Aggarwal and Suraj Commuri.

"This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the bran...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Aggarwal, Ashita (Author), Commuri, Suraj (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, NY : Routledge, 2024.
Edition:	First Edition.
Subjects:	Branding (Marketing) Brand name products.