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The PDMA handbook of innovation and new product development / edited by Ludwig Bstieler, Charles H. Noble.

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"Thank you for purchasing this book. We are delighted and honored to bring you the 4th edition of the PDMA Handbook of Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley & Sons Publishing are as enthusiastic as we are...

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Other Authors: Bstieler, Ludwig (Editor), Noble, Charles H. (Editor)
Other title:Product development and management association handbook of innovation and new product development
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Edition:Fourth edition.
Subjects:
New products > United States > Management > Handbooks, manuals, etc.
Product management > United States > Handbooks, manuals, etc.
New products > Management
Product management
United States
Handbooks and manuals

Internet

Full Text (via Skillsoft)

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Call Number: HF5415.153 .P35 2023
HF5415.153 .P35 2023 Available

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