Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern b...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Linoff, Gordon, Berry, Michael J. A. (Author)
Format:	Electronic eBook
Language:	English
Published:	Indianapolis, Ind. : Wiley, ©2011.
Edition:	3rd ed.
Subjects:	Business > Data processing. Data mining. Marketing > Data processing. Management > Data processing. Management > Data processing Business > Data processing Data mining Marketing > Data processing