Big data, big innovation : enabling competitive differentiation through business analytics / Evan Stubbs.

"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabl...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Stubbs, Evan
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2014.
Subjects:	Business planning. Strategic planning. Big data. Decision making > Statistical methods. Industrial management > Statistical methods. Big data Business planning Decision making > Statistical methods Industrial management > Statistical methods Strategic planning