Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.

"This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing....

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Lipschultz, Jeremy Harris, 1958- (Author)
Format: eBook
Language:English
Published: New York ; London : Routledge, Taylor & Francis Group, 2024.
Edition:Fourth edition.
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