Bed, bath & bankruptcy : lessons for senior leaders : research reveals that a focus on finances is no substitute for creating customer value when a company is struggling / Jonathan Knowles, Russell Baris, B. Tom Hunsaker, Richard Ettenson.

A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery strategy set in motion by a new management team in 2019 failed: The BB&B leadership team's focus on cost cutting overlooked the importance of creating value for customers. The story of the retailer�...

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Main Authors: Knowles, Jonathan (Author), Baris, Russell (Author), Hunsaker, B. Tom (Author), Ettenson, Richard (Author)
Other title:Bed, bath and bankruptcy
Format: eBook
Language:English
Published: [Place of publication not identified] : MIT Sloan Management Review, 2023.
Edition:[First edition].
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Call Number: HG3761
HG3761 Available