Bed, bath & bankruptcy : lessons for senior leaders : research reveals that a focus on finances is no substitute for creating customer value when a company is struggling / Jonathan Knowles, Russell Baris, B. Tom Hunsaker, Richard Ettenson.
A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery strategy set in motion by a new management team in 2019 failed: The BB&B leadership team's focus on cost cutting overlooked the importance of creating value for customers. The story of the retailer...
Saved in:
Online Access: |
Full Text (via O'Reilly/Safari) |
---|---|
Main Authors: | , , , |
Other title: | Bed, bath and bankruptcy |
Format: | eBook |
Language: | English |
Published: |
[Place of publication not identified] :
MIT Sloan Management Review,
2023.
|
Edition: | [First edition]. |
Subjects: |
Summary: | A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery strategy set in motion by a new management team in 2019 failed: The BB&B leadership team's focus on cost cutting overlooked the importance of creating value for customers. The story of the retailer's bankruptcy is a cautionary tale for other businesses that are struggling to adapt and at risk of losing sight of customer value creation amid increased competition in a changing market. |
---|---|
Item Description: | Reprint #64440. |
Physical Description: | 1 online resource (9 pages) : illustrations |