Creative design and innovation : how to produce successful products and buildings / Robin Roy.

Using many real-world examples and cases, this book identifies key factors and processes that have contributed to the creation of successful new products, buildings, and innovations, or resulted in some failures. Such factors include the creativity of individuals and groups, their sources of inspira...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Roy, Robin (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024.
Subjects:	Product design. New products. Technological innovations.