Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Nwankwo, Sonny (Editor), Gbadamosi, Ayantunji (Editor)
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Edition:	Second edition.
Subjects:	Marketing > Management. Entrepreneurship. Small business > Management. New business enterprises > Management. Entrepreneurship Marketing > Management New business enterprises > Management Small business > Management