APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS [electronic resource] ; PERSUASION IN CHINESE AND ENGLISH.
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
ABINGDON :
ROUTLEDGE,
2023.
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| Series: | Routledge advances in translation studies.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5823
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| HF5823 | Available |