The language of sport / Adrian Beard.
Looks at sport in its wider social context. Examines the way sport sells itself as an agent of social cohesion and is used to sell products. Explores how sporting texts construct ideas about gender and national identity. Uses examples from events as diverse as Wimbledon tennis, Euro '96 and the...
Saved in:
| Online Access: |
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/97015837-d.html |
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| Format: | Book |
| Language: | English |
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London ; New York :
Routledge,
1998.
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| Series: | Intertext (London, England)
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| Subjects: |
Internet
Publisher descriptionhttp://catdir.loc.gov/catdir/enhancements/fy0649/97015837-d.html
Norlin Library - Stacks
| Call Number: |
PE1422.B43 1998
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| PE1422.B43 1998 | Available Place a Hold |