Intellectual property strategy [electronic resource] / John Palfrey.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...

Full description

Bibliographic Details

Online Access:	Full Text (via MIT Press)
Main Author:	Palfrey, John, 1972- (Author)
Format:	Electronic eBook
Language:	English
Published:	Cambridge, Massachusetts : The MIT Press, [2012]
Series:	MIT Press essential knowledge series.
Subjects:	Intellectual property > Management.