Intellectual property strategy [electronic resource] / John Palfrey.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...
Saved in:
| Online Access: |
Full Text (via MIT Press) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
The MIT Press,
[2012]
|
| Series: | MIT Press essential knowledge series.
|
| Subjects: |
Table of Contents:
- Introduction : the self-limiting myth of the sword and the shield
- Why intellectual property matters
- Recommendation 1 : Treat intellectual property as a core asset class
- Recommendation 2 : Benefit from the intellectual property of others - legally
- Recommendation 3 : Create freedom of action through intellectual property
- Recommendation 4 : Establish a flexible intellectual property strategy
- The special case of the nonprofit
- Future outlook
- Afterword : what the author really thinks.