The continuum of consumer choice / Gordon R. Foxall.

"Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experience that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psy...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Foxall, G. R. (Author)
Format:	eBook
Language:	English
Published:	New York : Routledge, 2024.
Series:	Routledge studies in marketing ; 39.
Subjects:	Consumers' preferences > Research. Consumers > Research.