Consumer psychology : a study guide to qualitative research methods.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Barbara Budrich,
2016.
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
HF5415.32
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| HF5415.32 | Available |