The dynamics of influencer marketing : a multidisciplinary approach / edited by José M. Álvarez-Monzoncillo.

"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence....

Full description

Bibliographic Details

Online Access:	Full Text (via EBSCO)
Other Authors:	Alvarez Monzoncillo, José María (Editor)
Format:	Electronic eBook
Language:	English
Published:	London ; New York, NY : Routledge, Taylor & Francis Group, 2023.
Series:	Routledge studies in marketing ; 24.
Subjects:	Marketing. Influence (Psychology) Social media. Communication in marketing. Advertising > Planning.