A philosophy of communication of social media influencer marketing : the banality of the social / Kati E. Sudnick.

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Sudnick, Kati E., 1992- (Author)
Format: eBook
Language:English
Published: Blue Ridge Summit : Lexington Books/Fortress Academic, 2023.
Edition:First edition.
Series:Integrated marketing communication (Lanham, Md.)
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Call Number: HF5415.1265 .S836 2024
HF5415.1265 .S836 2024 Available