A philosophy of communication of social media influencer marketing : the banality of the social / Kati E. Sudnick.
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious...
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Full Text (via ProQuest) |
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Main Author: | |
Format: | eBook |
Language: | English |
Published: |
Blue Ridge Summit :
Lexington Books/Fortress Academic,
2023.
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Edition: | First edition. |
Series: | Integrated marketing communication (Lanham, Md.)
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Internet
Full Text (via ProQuest)Online
Call Number: |
HF5415.1265 .S836 2024
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HF5415.1265 .S836 2024 | Available |