A philosophy of communication of social media influencer marketing : the banality of the social / Kati E. Sudnick.
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Blue Ridge Summit :
Lexington Books/Fortress Academic,
2023.
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| Edition: | First edition. |
| Series: | Integrated marketing communication (Lanham, Md.)
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| Subjects: |
| Summary: | This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online. |
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| Physical Description: | 1 online resource (viii, 194 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781666920796 1666920797 |
| Source of Description, Etc. Note: | Description based upon print version of record. |