Managing customer relationships using customer care techniques : strategy development of an international enterprise / Anna Brzozowska, Stanislaw Brzezìnski, Arnold Pabian and Barbara Pabian.

"In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises. "Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise" offers a comp...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Brzozowska, Anna (Author), Brzeziński, Stanisław (Author), Pabian, Arnold (Author), Pabian, Barbara (Author)
Format:	eBook
Language:	English
Published:	Boca Raton : CRC Press, 2024.
Edition:	First edition.
Subjects:	Customer relations.