Visual methods in marketing and consumer research / edited by Fatema Kawaf and Ofer Dekel-Dachs.

"Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Kawaf, Fatema (Editor), Dekel-Dachs, Ofer (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2024.
Series:	Routledge studies in marketing.
Subjects:	Marketing research. Consumers > Research. Visual communication > Research.