Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.

"This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media c...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Lipschultz, Jeremy Harris, 1958- (Author)
Format:	eBook
Language:	English
Published:	New York : Routledge, Taylor & Francis Group, 2025.
Edition:	Second edition.
Subjects:	Online social networks > Research. Social media. Dyadic analysis (Social sciences) Social sciences > Network analysis. Marketing research.