Innovation management [electronic resource] : strategies, concepts and tools for growth and profit / Shlomo Maital, D.V.R. Seshadri.
Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten ess...
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Full Text (via SAGE) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi ; Thousand Oaks :
Response Books,
2007.
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Internet
Full Text (via SAGE)Online
| Call Number: |
HD45 .M296 2007eb
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| HD45 .M296 2007eb | Available |