Understanding public relations : theory, culture and society / Lee Edwards.

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and th...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Edwards, Lee (Lee M. S.) (Author)
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, 2018.
Edition:	1st.
Subjects:	Public relations. Public relations