Understanding public relations : theory, culture and society / Lee Edwards.
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and th...
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Full Text (via SAGE) |
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2018.
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| Edition: | 1st. |
| Subjects: |
Table of Contents:
- Chapter 1: Starting points: Defining socio-cultural research in public relations; Chapter 2: Public relations as promotion: The production and circulation of meaning; Chapter 3: Public relations, discourse and power; Chapter 4: A political economy of public relations; Chapter 5: Deliberative democracy and public relations; Chapter 6: Public relations and the public sphere; Chapter 7: Public Relations and globalisation; Chapter 8: Public relations as an occupational field: The professional project; Chapter 9: Race and Class in / and PR; Chapter 10: Feminist public relations: Performativity, Black feminism, postfeminism; Chapter 11: Ethics, Public Relations and Society; Chapter 12: Conclusion: Public relations beyond the organisation.