Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.

In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Other Authors:	Rice, Ronald E. (Editor), Atkin, Charles K. (Editor)
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, 2017.
Edition:	Fourth edition.
Subjects:	Publicity. Advertising, Public service. Public relations. Advocacy advertising. Advertising. Advertising Advertising, Public service Advocacy advertising Public relations Publicity