Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.
In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote...
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE,
2017.
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| Edition: | Fourth edition. |
| Subjects: |
| Summary: | In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ... |
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| Physical Description: | 1 online resource (376 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781544308449 1544308442 9781452289786 1452289786 |
| Source of Description, Etc. Note: | Description based on MARC record for print version. |