Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.
In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE,
2017.
|
| Edition: | Fourth edition. |
| Subjects: |
MARC
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| 245 | 0 | 0 | |a Public communication campaigns / |c editors, Ronald E. Rice, Charles K. Atkin. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a Thousand Oaks, Calif. : |b SAGE, |c 2017. | |
| 300 | |a 1 online resource (376 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Overview and history. |t Theory and principles of public communication campaigns / |r Charles K. Atkin, Ronald E. Rice -- |t Public communication campaigns : the American experience / |r William Paisley, Charles K. Atkin -- |t Why can't we sell human rights like we sell soap? / |r Robert C. Hornik -- |t Design and evaluation. |t Guidelines for formative evaluation research in campaign design / |r Charles K. Atkin. Vicki Freimuth -- |t Systems based evaluation planning model for health communication campaigns in developing countries / |r Ronald E. Rice, Dennis Foote -- |t Evaluating communication campaigns / |r Thomas V. Valente, Patchareeya P. Kwan -- |t Communication campaign effectiveness and effects : some critical distinctions / |r Charles T. Salmon, Lisa Murray-Johnson -- |t How effective are mediated health campaigns? A synthesis of meta analyses / |r Leslie B. Snyder, Jessica M. LaCroix -- |t Theory foundations. |t McGuire's classic input output framework for constructing persuasive messages / |r William J. McGuire -- |t Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / |r Brenda Dervin, Lois Foreman-Wernet -- |t Inducing fear as a public communication strategy / |r Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson -- |t Truth in advertising : social norms marketing campaigns to reduce college student drinking / |r William Dejong, Sandi W. Smith -- |t Applying theory and evaluation. |t Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / |r David B. Buller ... [et.al] -- |t Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / |r Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman -- |t Public communication campaigns to promote organ donation : theory, design, and implementation / |r Susan E. Morgan -- |t Transdisciplinary approaches for twenty first century ocean sustainability communication / |r Ronald E. Rice, Julie A. Robinson -- |t Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / |r Rajiv M. Rimal, Rupali Limaye -- |t Corporate social responsibility campaigns : what do they tell us about organization public relationships? / |r Maureen Taylor -- |t Designing digital games, social media, and mobile technologies to motivate and support health behavior change / |r Debra A. Lieberman -- |t Community partnership strategies in health campaigns / |r Neil Bracht, Ronald E. Rice -- |t Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / |r D. Lawrence Kincaid ... [et.al] -- |t Rising tide of entertainment education in communication campaigns / |r Arvind Singhal, Hua Wang, Everett M. Rogers -- |t Putting policy into health communication : the role of media advocacy / |r Lori Dorfman, Lawrence Wallack. |
| 520 | |a In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ... | ||
| 588 | |a Description based on MARC record for print version. | ||
| 650 | 0 | |a Publicity. | |
| 650 | 0 | |a Advertising, Public service. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Advocacy advertising. | |
| 650 | 0 | |a Advertising. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising, Public service |2 fast | |
| 650 | 7 | |a Advocacy advertising |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Publicity |2 fast | |
| 700 | 1 | |a Rice, Ronald E., |e editor. | |
| 700 | 1 | |a Atkin, Charles K., |e editor. | |
| 758 | |i has work: |a Public communication campaigns (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH7jWFPDr38TTGdQcT7fYK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version : |z 9781412987707 (pbk.) |
| 776 | 0 | 8 | |i Print version : |z 1412987709 (pbk.) |
| 856 | 4 | 0 | |u https://colorado.idm.oclc.org/login?url=https://sk.sagepub.com/books/public-communication-campaigns-fourth-edition |z Full Text (via SAGE) |
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| 956 | |b SAGE Knowledge Complete Books Collection 2022 | ||
| 956 | |b SAGE Knowledge Complete Books Reference and Navigator Collection 2018 | ||
| 956 | |b SAGE Knowledge Complete Books Reference and Navigator Collection 2019 | ||
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