Cases in public relations strategy [electronic resource] / editors, Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding.

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Other Authors:	St. John, Burton, 1957- (Editor), Martinelli, Diana Knott (Editor), Pritchard, Robert S. (Editor), Spaulding, Cylor (Editor)
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, Inc., [2019]
Subjects:	Public relations > Case studies. Public relations > Study and teaching. Public relations. Case studies.