Digital marketing technologies / Hashem Aghazadeh, Mozhde Khoshnevis.

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explai...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Aghazadeh, Hashem (Author), Khoshnevis, Mozhde (Author)
Format:	eBook
Language:	English
Published:	Singapore : Palgrave Macmillan, 2024.
Subjects:	Internet marketing.