The pricing compass : finding the solution to your pricing puzzle / Jan Y. Yang.

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategie...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Yang, Jan Y. (Author)
Format:	eBook
Language:	English
Published:	Cham : Springer, 2024.
Series:	Business guides on the go.
Subjects:	Prices. Willingness to pay. Value.