Customer centric support services in the digital age : the next frontier of competitive advantage / Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika, editors.

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, pr...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Sheth, Jagdish N. (Editor), Jain, Varsha (Editor), Mogaji, Emmanuel (Editor), Ambika, Anupama (Editor)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2024]
Subjects:	Customer services > Management.