Maladaptive consumer behavior : theory, research, and intervention / Ingrid M. Martin, David W. Stewart, editors.

"This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptiv...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Martin, Ingrid M. (Editor), Stewart, David W. (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2024]
Series:	Palgrave studies in marketing, organizations and society.
Subjects:	Consumer behavior > Research. Consumption (Economics) > Research. Internet addiction. Compulsive eating.