Bollywood and globalization : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.

"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. A...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Schaefer, David J., Karan, Kavita
Format:	eBook
Language:	English
Published:	New York : Routledge, 2013.
Series:	Routledge contemporary South Asia series ; 63.
Subjects:	Motion pictures > India. Motion picture industry > India. Motion pictures and globalization > India. Culture in motion pictures. Culture in motion pictures Motion picture industry Motion pictures Motion pictures and globalization India