Brand meaning : meaning, myth and mystique in today's brands / Mark Batey.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Author:	Batey, Mark (Author)
Format:	eBook
Language:	English
Published:	London : Routledge, 2015.
Edition:	Second edition.
Subjects:	Branding (Marketing) Product management.

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Holdings details from Online
Call Number:	HF5415.1255 .B39 2016
HF5415.1255 .B39 2016	Available