Brand vs. wild : building resilient brands for harsh business environments / Jonathan David Lewis.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Author:	Lewis, Jonathan David (Author)
Format:	eBook
Language:	English
Published:	London : Routledge, 2017.
Subjects:	Branding (Marketing) Brand name products > Management. Product management. Brand name products > Management Product management

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Holdings details from Online
Call Number:	HF5415.1255 .L49 2017eb
HF5415.1255 .L49 2017eb	Available