Start with who : how small to medium businesses can win big with trust and a story / W. Craig Reed ; foreword by Mike Paton and Mark O'Donnell.

"Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, is the next generation beyond business books written decades ago, including Simon Sinek's Start with Why and The Challenger Sale by Matthew Dixon and Brent Adamson. The groundbreaking science, examples,...

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Bibliographic Details

Online Access:	Streaming Audio (via O'Reilly/Safari)
Main Author:	Reed, W. Craig (Author)
Other Authors:	Marvel, Steve (Narrator), Patton, Mike (writer of foreword.), O'Donnell, Mark (Entrepreneur) (writer of foreword.)
Format:	Electronic Audio
Language:	English
Published:	[Place of publication not identified] : Ascent Audio, 2024.
Edition:	[First edition].
Subjects:	Small business > Growth. Small business marketing. Selling. Marketing. Employees > Recruiting.