Managing public relations : business principles and tools for strategic communication / Peter M. Smudde.

"Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function with...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Smudde, Peter M. (Author)
Format:	eBook
Language:	English
Published:	Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023.
Edition:	Second edition.
Subjects:	Public relations. Public relations