Customer relationship management / Ed Peelen.

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as: What should o...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Peelen, Ed (Author)
Format:	eBook
Language:	English
Published:	Uttar Pradesh, India : Pearson India Education Services Pvt. Ltd, [2022]
Edition:	[First edition].
Subjects:	Customer relations > Management.