Digital content marketing : creating value in practice / edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser.

"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with conte...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Other Authors:	Krowinska, Agata (Editor), Backhaus, Christof (Editor), Becker, Benjamin (Editor)
Format:	eBook
Language:	English
Published:	Abingdon ; New York, NY : Routledge, 2024.
Edition:	First Edition.
Subjects:	Internet marketing. Strategic planning. Value added. Internet marketing Strategic planning Value added