Digital content marketing : creating value in practice / edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser.

"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with conte...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Other Authors: Krowinska, Agata (Editor), Backhaus, Christof (Editor), Becker, Benjamin (Editor)
Format: eBook
Language:English
Published: Abingdon ; New York, NY : Routledge, 2024.
Edition:First Edition.
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Digital content marketing : creating value in practice /

Published 2024
Full Text (via Taylor & Francis)
Electronic eBook