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The cultural dimension of global business.

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Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture.

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Authors: Ferraro, Gary P. (Author), Briody, Elizabeth Kathleen (Author)
Other title:Cultural dimension of international business
Format: Electronic eBook
Language:English
Published: London : Routledge, 2023.
Edition:Ninth edition /
Subjects:
International business enterprises > Social aspects.
Intercultural communication.
Technical assistance > Anthropological aspects.
Intercultural communication
International business enterprises > Social aspects
Technical assistance > Anthropological aspects

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Full Text (via O'Reilly/Safari)

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Call Number: HD2755.5
HD2755.5 Available

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